PACKAGING

In 2010, for Romane Sarfati and her shop, UAH, understand "Urban Asian Home", located in the Marais in the center of Paris, I made an extensive study for the food packaging products design, the brand logo and other ktichen must have. Concerning the food conditioning itself, I apply to it a new cpnception, sharply designed, which make it closer to a beautiful home object, whith choosen material and manufacturing.

This work is also conceived as trend boards, declining different universes, type of products and materials,, with ethic consideration. Showing here a selection of existing ingenious and creative packaging which can be reinterpreted , I also proposed original creations for the brand. Here, we are not any more talking about food, but really about new concepts and design applied to its universe.

TREND BOOK and pattern design

HOME DESIGN

2006-For a manufacturer of promotional & various objects, I Creaed those trend boards for the HOME universe : defining atmospheres, mixing different élements of design : furniture, luminaires, materials, etc... For each trend story, I created a collection of patterns than can be used on many support, fabric, PVC, etc...using serigraphic process or print.

à Propos...

Florence AA

This blog is especially dedicated to fashion, which had been one of my favourite activities for a long time.. FASHION, not only because obviously every woman should be spellbound by its glamour aura, or of course dinitely fond of clothes. It is well-known that in each chromosome Y specimen languishes a fashion addict, more or less asleep, or for my part, pretty awakened, even if I’m now practicing an almost zen sobriety… No, fashion is not a rag affair anymore. Great stylists end up being considered as artists, but not very willingly so. Today, the borders between various "Art" disciplines turn out to be somewhat porous, as painters work for the Fashion world, or interior designers intervene as creators at various levels of this thing called MODE. The ultimate reason why Fashion must be taken into account, is that, to hell with diktats, it is definitely the reflection of the spirit of the times and lifestyles... Trend hunters are now walking up and down the streets in search of the new tribe, which will raise the colors of THE new mood.. Design and creation in different fields, are a passionate adventure and I had the opportunity to improve this special ability to apprehend what’s in the air since my early professional years, working with the most renowned Forecasters of the Paris fashion World. I collaborated with Lidewij Edelkoort, Nelly Rodi, Promostyl & Carlin International, etc... Sharing with the team information and feelings about what's in the move, my role was then to render them by drawing accessories, jewels, print patterns, or trend mood boards, etc... At the same period, I designed accessories for Haute Couture : Bags forYves Saint Laurent, glasses for Cerrutii, shoes for Robert Clergerie, Carel, among other Prêt à Porter creators. Since then, I have been working on my own, evolving towards graphic design in other fields than fashion itself, always as a free-lance worker. Here you can find a selection of my different creations, in adequation with the varied products or styles of my clients.