READY TO WEAR- labels

1994/2006 ARTISTIC DIRECTION

Always in Free-lance, I worked almost ten years in the fashion's brand's packaging design. Responsible for the design & creation of the production of RUBANTIN, manufacturer specialized in labelling, POS materials, posters, and more generally advertising and brand identity for the ready-to-wear clothes market.. Each clients identity was regularly updated regarding the sharpest trends, A synthesis realised, thanks to the personnal experience I had when working with the most well knowed fashion forecasters.

BRAND'S IDENTITY

According to the apparel manufacturers demand, I had to redefine, sometimes several times a year, the brand's identity according to seasonnial trends, or new products creation. Elaborating new logos, colors atmosphère, I also realized exclusive numeric illustration or photomontages, a very creative activity for a demanding clientèle, which I was passionate in, Even if not considered as the most creative field in design, packaging is really .interesting regardind the variety of materials and supports that can be used.

Above, you can see a little selection of the hudge work I did during more than ten years, and how each board was conceived, as declensions of color atmosphères and logos,, almost as triends cahier, and according to the client’s identity. I will be updating soon all those creations in a more extensive way..

Posters

posters, postcards, point of sale advertising, etc..

As a visual complément to labels, here is a selection of creations for prêt à porter, for different advertising supports, such as posters, catalogs, etc..

à Propos...

Florence AA

This blog is especially dedicated to fashion, which had been one of my favourite activities for a long time.. FASHION, not only because obviously every woman should be spellbound by its glamour aura, or of course dinitely fond of clothes. It is well-known that in each chromosome Y specimen languishes a fashion addict, more or less asleep, or for my part, pretty awakened, even if I’m now practicing an almost zen sobriety… No, fashion is not a rag affair anymore. Great stylists end up being considered as artists, but not very willingly so. Today, the borders between various "Art" disciplines turn out to be somewhat porous, as painters work for the Fashion world, or interior designers intervene as creators at various levels of this thing called MODE. The ultimate reason why Fashion must be taken into account, is that, to hell with diktats, it is definitely the reflection of the spirit of the times and lifestyles... Trend hunters are now walking up and down the streets in search of the new tribe, which will raise the colors of THE new mood.. Design and creation in different fields, are a passionate adventure and I had the opportunity to improve this special ability to apprehend what’s in the air since my early professional years, working with the most renowned Forecasters of the Paris fashion World. I collaborated with Lidewij Edelkoort, Nelly Rodi, Promostyl & Carlin International, etc... Sharing with the team information and feelings about what's in the move, my role was then to render them by drawing accessories, jewels, print patterns, or trend mood boards, etc... At the same period, I designed accessories for Haute Couture : Bags forYves Saint Laurent, glasses for Cerrutii, shoes for Robert Clergerie, Carel, among other Prêt à Porter creators. Since then, I have been working on my own, evolving towards graphic design in other fields than fashion itself, always as a free-lance worker. Here you can find a selection of my different creations, in adequation with the varied products or styles of my clients.