FRAGRANCES

PACKAGING LABELLING & BRAND’S IDENTITY

COSMETIC PACKAGING

Between 2006 and 2010, I collaborated at several occasions with an advertising agency, a small structure in relation with the international group L'ORÉAL. The first research concerned the elaboration of a packaging for a new cosmetic product, in 2006, a coloring shampoo, two in one. At this occasion, I produced a global concept for this one, working at the same time on the identity of the product, its conditioning, bottling and logo, but also on the editorial, visuals and layouts.. Working on perfume bottling gives me the opportunity to discover object design that I practiced later on, in other fields.

PERFUME PACKAGING DESIGN

Since then, I punctually make various researches on bottlings, mood boards and design packaging of perfumes, fragrance and cosmetics, for both Man & Woman

à Propos...

Florence AA

This blog is especially dedicated to fashion, which had been one of my favourite activities for a long time.. FASHION, not only because obviously every woman should be spellbound by its glamour aura, or of course dinitely fond of clothes. It is well-known that in each chromosome Y specimen languishes a fashion addict, more or less asleep, or for my part, pretty awakened, even if I’m now practicing an almost zen sobriety… No, fashion is not a rag affair anymore. Great stylists end up being considered as artists, but not very willingly so. Today, the borders between various "Art" disciplines turn out to be somewhat porous, as painters work for the Fashion world, or interior designers intervene as creators at various levels of this thing called MODE. The ultimate reason why Fashion must be taken into account, is that, to hell with diktats, it is definitely the reflection of the spirit of the times and lifestyles... Trend hunters are now walking up and down the streets in search of the new tribe, which will raise the colors of THE new mood.. Design and creation in different fields, are a passionate adventure and I had the opportunity to improve this special ability to apprehend what’s in the air since my early professional years, working with the most renowned Forecasters of the Paris fashion World. I collaborated with Lidewij Edelkoort, Nelly Rodi, Promostyl & Carlin International, etc... Sharing with the team information and feelings about what's in the move, my role was then to render them by drawing accessories, jewels, print patterns, or trend mood boards, etc... At the same period, I designed accessories for Haute Couture : Bags forYves Saint Laurent, glasses for Cerrutii, shoes for Robert Clergerie, Carel, among other Prêt à Porter creators. Since then, I have been working on my own, evolving towards graphic design in other fields than fashion itself, always as a free-lance worker. Here you can find a selection of my different creations, in adequation with the varied products or styles of my clients.